What it is: Marketing, Content Strategy, Technology, WordPress & Wine


Chappellet Winery in Napa Valley

I have spent the past three years living in the Napa Valley, and during that time I visited many wineries. From the big names like Mondavi and St. Supery on Rt. 29 to the smaller family-run operations like Hendry and Summit Lake way atop Howell Mountain, I’ve had the chance to experience a...


ShipCompliant DtC Recap & Highlights

Last Thursday, ShipCompliant held their 7th annual direct sales seminar. This conference served as an opportunity for anyone interested in the business of selling wine direct to consumers to learn how to seize and expand upon this important sales channel. Consumer direct sales of wine have grown considerably over the past few years,...

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A truly amazing Sonoma winery experience

When I first heard of Ram’s Gate in Sonoma, CA the word was that it was the new hotness – a thirty million dollar structure erected on a hilltop overlooking the Bay. My first thoughts were, “Great, another overzealous ego booster winery with no personality”. I was wrong. As you approach the winery,...

The future of online wine sales & 8 tips for success (+infographic) 0

The future of online wine sales & 8 tips for success (+infographic)

Direct-to-consumer sales represent an important sales channel for wineries, with 63% of those surveyed reporting it as their fastest growing source of revenue. What’s interesting is that while the medium to large size wineries enjoy growth in this channel, the smaller boutique wineries with case production under 1,000 have seen a significant drop...


Gundlach Bundchu hits a home run

One of my favorite wineries in Sonoma, Gundlach Bundschu just posted a great video called “A Brief History of Merlot” and it offers a cheeky look at how Merlot has transformed over the years. Most wineries have little experience with or interest in video production. I’ve seen some interviews with winemakers, but nothing...

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Pinterest for the wine industry – don’t be scared

In a recent post by the social media evangelist for the wine industry, Rick Bakas stressed that wineries should be wary of the Pinterest craze. In his Blair Witch style video, he cautions viewers about getting too involved in the site. I’d argue just the opposite. Pinterest has grown faster than any other...

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Great dashboards to share in Google Analytics

With the new changes in Analytics, we have some exciting new features available. One of the more exciting changes is the ability to share dashboards and custom reports. If you don’t know what dashboards are, then take a look at this post by SEObook that explains how to set up actionable SEO dashboards....

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