What it is: Marketing, Content Strategy, Technology, WordPress & Wine


Content in Context: The Wine Industry

In this “Content in Context” entry, I wanted to highlight a presentation that I recently gave to a small group of people who work in the wine industry. A few months ago, I was invited to speak at Sonoma State University for the “State of the Wine Industry” seminar that eWinery and Shipcompliant...


The Very Best Woocommerce Themes of 2013

Adamas – Responsive WordPress Theme Adamas is a clean theme that has a lot of fancy features, like the Revolution Slider and a really nice slideshow. The Woocommerce product pages look great, and the checkout/cart pages are well designed. Two things I always look at when checking out a theme. Flatsome Responsive Framework...


33+ Essential Woocommerce Plugins

Update: May 21 2014 It seems like every day Woocommerce grows and adapts to our needs, and everywhere I look people are doing amazing new things with it. New plugins pop up that I never even would have thought of, offering us great flexibility, and proving how versatile Woocommerce has become. I added some...


Must-read posts from November

I tend to collect a LOT of links, most of which I save in bitly, share on Twitter, and store in Evernote. But I rarely share them on this blog. There are some amazing people and companies publishing really useful content. It can be tough to find the golden nuggets through all the...


Artesa Winery in the Fall (Wallpaper)

Every fall I seemed to end up visiting my friends over at Artesa Winery in Napa, CA. The view from their perch atop a small hill is outstanding, and offers one of the most dramatic scenes in wine country. I took this photo with my crappy iPhone a few years ago, and it’s...

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