17 Dec, 2013
In this “Content in Context” entry, I wanted to highlight a presentation that I recently gave to a small group of people who work in the wine industry. A few months ago, I was invited to speak at Sonoma State University for the “State of the Wine Industry” seminar that eWinery and Shipcompliant...
Blog / Featured / Socia media marketing / Wine industry
12 Dec, 2013
As I write this, it seems like the popular social network is ripe for exploitation by wineries, and other markets as well. Many brands have yet to focus on Instagram as a viable option for social media marketing, despite reports that “Based on median increases in subscriber growth, user engagement and sales effectiveness,...
Blog / Ecommerce / Featured / Woocommerce
10 Dec, 2013
In just 24 months, Woocommerce rose to dominance in the eCommerce arena with their free plugin that let’s anyone turn a WordPress website into a full-fledged online store. Their product spread like wildfire, and today it powers more active eCommerce stores than Magento, which has been around for more than six years. So...
Blog / Ecommerce / Featured / Woocommerce
10 Dec, 2013
Adamas – Responsive WordPress Theme Adamas is a clean theme that has a lot of fancy features, like the Revolution Slider and a really nice slideshow. The Woocommerce product pages look great, and the checkout/cart pages are well designed. Two things I always look at when checking out a theme. Flatsome Responsive Framework...
Blog / Ecommerce / Woocommerce / WordPress
3 Dec, 2013
Update: May 21 2014 It seems like every day Woocommerce grows and adapts to our needs, and everywhere I look people are doing amazing new things with it. New plugins pop up that I never even would have thought of, offering us great flexibility, and proving how versatile Woocommerce has become. I added some...
Blog / Email Marketing / List Building
2 Dec, 2013
#1 Use a popup and get 5x as many signups 5 This is far and away the best strategy to use if you want to get 5x or more subscribers over your normal signup form. The problem is, popups bring a lot of controversy with them, and most website owners’ knee-jerk response it...
Blog / Resources / Socia media marketing
27 Nov, 2013
I tend to collect a LOT of links, most of which I save in bitly, share on Twitter, and store in Evernote. But I rarely share them on this blog. There are some amazing people and companies publishing really useful content. It can be tough to find the golden nuggets through all the...
Blog / Email Marketing / Featured / Wine industry
26 Nov, 2013
8 tips for creating an effective welcome message In my post, “How one winery increased its mailing list subscribers by 500%” I reviewed some basic ways to use your website as a tool to collect more leads. Email marketing is the best way to grow your online sales, and I consider listbuilding as...
25 Nov, 2013
Every fall I seemed to end up visiting my friends over at Artesa Winery in Napa, CA. The view from their perch atop a small hill is outstanding, and offers one of the most dramatic scenes in wine country. I took this photo with my crappy iPhone a few years ago, and it’s...
Local search marketing / SEO / Wine industry
22 Nov, 2013
As you might know, I work in the wine industry and spend a lot of my time educating clients about various online marketing strategies. When you operate a bricks and mortar business, one of your main goals is to get customers through the door. For a winery with a tasting room, this is...
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