Practical strategies to increase wine ecommerce sales – Sonoma State University

A few weeks ago I had the great opportunity to spend an afternoon leading a small class through a crash course on digital marketing strategies and concepts. The course I taught was an elective, and one of 12+ others in Sonoma State’s Wine Business Institute certification course. It covered five areas, including basic on-site SEO, content marketing strategy, email marketing, local search marketing, and data/analytics. I never thought I’d be standing in front of a room, teaching folks how to approach digital marketing in 2013, but it’s something I would love to do again.

Download the full 175 presentation here


Michael Meisner is a code-slinging, data crunching, growth hacking extraordinaire. He combines these powers to create traffic generation strategies and drive brand awareness for clients he works with. When he's not staring at a computer screen he can be found sipping a glass of wine with his Pit Bull and wife by his side.

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