18 May, 2015
If there’s one thing I obsess about on nearly every ecommerce website, it must be the conversion rate. It’s hard enough to get visitors into the buying funnel and once they start down that path you’d be surprised at how many places they can slip through the cracks, never to be seen again. The...
Blog / Featured / Socia media marketing
5 Dec, 2014
Lower your advertising costs. Uncover new audience segments. Reap the benefits. Any successful advertising campaign relies on delivering your message to a highly targeted audience. Your goal is to maximize the efficiency of your ad spending, and if you’re like most marketers, you need as much detail about your customers as you can get, including what they’re...
I recently hooked up with a new company to start up something in the wine business, but continued to do some freelance work on the side. One of the projects I’ve been working on is for a guy who leads a band that just released a new album. They don’t have a facebook...
Blog / Ecommerce / Woocommerce / WordPress
6 Apr, 2014
Finding the right ecommerce theme for your WordPress site can be a challenge, and I’m always pouring over new themes that come out, looking for the best ones. Below is a list of my favorite ones so far. This list is continually updated throughout the year so check back often. Couture ecommerce theme...
Blog / Featured / Remarketing / Resources
5 Apr, 2014
I wrote about using Perfect Audience to set up an effective remarketing campaign in my “8 remarketing tips to get visitors back to your website“, and wanted to follow that up with this post that highlights some banner ads you can use. Remarketing works great when you do it right, and a hugely...
Blog / Business / Email Marketing / List Building
10 Mar, 2014
A great signup form can perform 500x better than a bad one. That means you stand to gain a huge number of subscribers with the right approach. Unfortunately, most small businesses and blogs pay little attention to this vital piece of their marketing approach. I wrote in the past how a popup style...
Blog / Ecommerce / Featured / Woocommerce
3 Mar, 2014
Updated October 2016 If you read my blog at all, then you know I’m a big fan of Woocommerce. They provide one of the best ecommerce platforms around, and what makes them so great is the abundance of extensions and plugins that you can integrate into your store. Many of these are aimed...
Blog / Business / Ecommerce / Featured / Woocommerce
26 Feb, 2014
I’ve done a lot of interesting work over the years, but one of the most random yet rewarding ventures has been building and managing my website that sells hot tub covers. When I mention to people that I own a site that sells replacement spa covers, they usually give me a strange look....
Blog / Socia media marketing / Uncategorized
7 Feb, 2014
1. Know the best time to post an update Before you hit “post” or “tweet” you may want to consider what time it is. If it’s just after midnight, you might only receive a fraction of the visibility you would had you posted the update at 10am the next morning. In fact, scientific...
Blog / Email Marketing / Featured / Socia media marketing
31 Jan, 2014
Want to reach someone’s inbox without being creepy or tossing aside all civil regard for CAN-SPAM laws? Did you know it’s not that hard to reach someone’s inbox, even if they don’t subscribe to your email list? Getting into someone’s inbox is a privilege, and that’s something you always need to be mindful...
