Ecommerce / Email Marketing / Google Analytics / Wine industry
22 Nov, 2013
A few weeks ago I had the great opportunity to spend an afternoon leading a small class through a crash course on digital marketing strategies and concepts. The course I taught was an elective, and one of 12+ others in Sonoma State’s Wine Business Institute certification course. It covered five areas, including basic...
Blog / Ecommerce / Google Analytics / Socia media marketing / Wine industry
10 Apr, 2012
Direct-to-consumer sales represent an important sales channel for wineries, with 63% of those surveyed reporting it as their fastest growing source of revenue. What’s interesting is that while the medium to large size wineries enjoy growth in this channel, the smaller boutique wineries with case production under 1,000 have seen a significant drop...
Blog / Google Analytics / SEO
5 Mar, 2012
With the new changes in Analytics, we have some exciting new features available. One of the more exciting changes is the ability to share dashboards and custom reports. If you don’t know what dashboards are, then take a look at this post by SEObook that explains how to set up actionable SEO dashboards....
24 Jan, 2012
Most website owners rely on accurate analytics data to give them an idea of what’s going on with their site, but it’s not always easy to set up your tracking code correctly. Problems typically arise when you want to trace a user session across multiple subdomains, and perhaps into a credit card processor,...
24 Jan, 2012
One of the biggest challenges when trying to present data clearly centers around filtering the important stuff. It’s easy to see aggregate data, but you really need to pick apart the data to find meaningful insights. Google provides you with standard advanced segments such as organic search, non-paid search, referral visits, visits with...
