What it is: Marketing, Content Strategy, Technology, WordPress & Wine

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The Very Best Woocommerce Themes of 2014

Finding the right ecommerce theme for your WordPress site can be a challenge, and I’m always pouring over new themes that come out, looking for the best ones. Below is a list of my favorite ones so far. This list is continually updated throughout the year so check back often. Couture ecommerce theme...

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8 Remarketing Tips to Get Visitors Back to Your Website

You just set up your first remarketing campaign and have some nifty banner ads approved for display. As the ad impressions begin accumulating you might even attribute a few sales to clicks back to your site. A carefully planned remarketing campaign can be one of the most powerful and cost-effective ways to drive...

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The 11 Best Free Woocommerce Plugins and Extensions

Woothemes built a brilliant and flexible business model around Woocommerce, which I outlined before. While the core ecommerce plugin is free, if you want to extend functionality to do things like manage orders, add social promotions, create complex order forms, or add member subscriptions for example, you’ll need to purchase paid extensions. The...

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Content in Context: The Wine Industry

In this “Content in Context” entry, I wanted to highlight a presentation that I recently gave to a small group of people who work in the wine industry. A few months ago, I was invited to speak at Sonoma State University for the “State of the Wine Industry” seminar that eWinery and Shipcompliant...

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