18 May, 2015
If there’s one thing I obsess about on nearly every ecommerce website, it must be the conversion rate. It’s hard enough to get visitors into the buying funnel and once they start down that path you’d be surprised at how many places they can slip through the cracks, never to be seen again. The...
Blog / Ecommerce / Woocommerce / WordPress
6 Apr, 2014
Finding the right ecommerce theme for your WordPress site can be a challenge, and I’m always pouring over new themes that come out, looking for the best ones. Below is a list of my favorite ones so far. This list is continually updated throughout the year so check back often. Couture ecommerce theme...
Blog / Ecommerce / Featured / Woocommerce
3 Mar, 2014
Updated October 2016 If you read my blog at all, then you know I’m a big fan of Woocommerce. They provide one of the best ecommerce platforms around, and what makes them so great is the abundance of extensions and plugins that you can integrate into your store. Many of these are aimed...
Blog / Business / Ecommerce / Featured / Woocommerce
26 Feb, 2014
I’ve done a lot of interesting work over the years, but one of the most random yet rewarding ventures has been building and managing my website that sells hot tub covers. When I mention to people that I own a site that sells replacement spa covers, they usually give me a strange look....
Blog / Ecommerce / Featured / Woocommerce
2 Jan, 2014
Woothemes built a brilliant and flexible business model around Woocommerce, which I outlined before. While the core ecommerce plugin is free, if you want to extend functionality to do things like manage orders, add social promotions, create complex order forms, or add member subscriptions for example, you’ll need to purchase paid extensions. The...
Blog / Ecommerce / Featured / Woocommerce
10 Dec, 2013
In just 24 months, Woocommerce rose to dominance in the eCommerce arena with their free plugin that let’s anyone turn a WordPress website into a full-fledged online store. Their product spread like wildfire, and today it powers more active eCommerce stores than Magento, which has been around for more than six years. So...
Blog / Ecommerce / Featured / Woocommerce
10 Dec, 2013
Adamas – Responsive WordPress Theme Adamas is a clean theme that has a lot of fancy features, like the Revolution Slider and a really nice slideshow. The Woocommerce product pages look great, and the checkout/cart pages are well designed. Two things I always look at when checking out a theme. Flatsome Responsive Framework...
Blog / Ecommerce / Woocommerce / WordPress
3 Dec, 2013
Update: May 21 2014 It seems like every day Woocommerce grows and adapts to our needs, and everywhere I look people are doing amazing new things with it. New plugins pop up that I never even would have thought of, offering us great flexibility, and proving how versatile Woocommerce has become. I added some...
Ecommerce / Email Marketing / Google Analytics / Wine industry
22 Nov, 2013
A few weeks ago I had the great opportunity to spend an afternoon leading a small class through a crash course on digital marketing strategies and concepts. The course I taught was an elective, and one of 12+ others in Sonoma State’s Wine Business Institute certification course. It covered five areas, including basic...
Blog / Ecommerce / Wine industry
18 Jun, 2012
Last Thursday, ShipCompliant held their 7th annual direct sales seminar. This conference served as an opportunity for anyone interested in the business of selling wine direct to consumers to learn how to seize and expand upon this important sales channel. Consumer direct sales of wine have grown considerably over the past few years,...
