16 Mar, 2012
In a recent post by the social media evangelist for the wine industry, Rick Bakas stressed that wineries should be wary of the Pinterest craze. In his Blair Witch style video, he cautions viewers about getting too involved in the site. I’d argue just the opposite. Pinterest has grown faster than any other...
Blog / Google Analytics / SEO
5 Mar, 2012
With the new changes in Analytics, we have some exciting new features available. One of the more exciting changes is the ability to share dashboards and custom reports. If you don’t know what dashboards are, then take a look at this post by SEObook that explains how to set up actionable SEO dashboards....
Blog / SEO / Socia media marketing / Wine industry
3 Mar, 2012
I’ve been immersed in the Napa Valley wine industry a few years now, and one thing I’ve noticed is their lack of appreciation for modern marketing strategies. I think this stems from a deep-rooted history in agriculture, and it’s no surprise that most winery owners are stubbornly hesitant to adopt new methods. There’s...
24 Jan, 2012
Most website owners rely on accurate analytics data to give them an idea of what’s going on with their site, but it’s not always easy to set up your tracking code correctly. Problems typically arise when you want to trace a user session across multiple subdomains, and perhaps into a credit card processor,...
24 Jan, 2012
One of the biggest challenges when trying to present data clearly centers around filtering the important stuff. It’s easy to see aggregate data, but you really need to pick apart the data to find meaningful insights. Google provides you with standard advanced segments such as organic search, non-paid search, referral visits, visits with...
22 Mar, 2011
For anyone who dabbles in SEO, having an assortment of good tools and software on hand makes life much easier. We all rely on data, and quick observations about various metrics to gain insights into sites as we explore them. When it comes to sites that provide us with these sorts of competitive...
29 Jul, 2010
Recently I’ve been doing a lot of work with backlinks, including studying the most effective ways to create good, worthwhile links pointing to your site. In doing so, I always start by looking at some of the sites that rank on page one of Google for the search terms I’m going after. Often...
17 Jul, 2010
Yea I said it. All you people out there using Thesis have been suckered into thinking it’s some WordPress equivalent of sliced bread. Have it any way you want! Get freakin’ powerful SEO! Who doesn’t want these things? Oh, and it’s upgradeable too – because so often I need to upgrade my theme…...
16 Jun, 2010
I’ve worked with many small businesses, and have helped them turn their websites around. I can’t believe how simple and ineffective some of their websites are. Some look as if they were designed by the owner’s ten year old nephew, and others just fail to capitalize on attracting users to their site. In...
3 Jun, 2010
A lot of people have their own methods for getting the backlinks they build indexed faster. Here’s what works for me. Quick note: Backlinks may not show up in backlink checker services, tools, or even Yahoo Site Explorer right away. Overview: 1. Create/grab the URLs for your backlinks. I keep a .txt file...
