Easily set up and troubleshoot your Google code

Most website owners rely on accurate analytics data to give them an idea of what’s going on with their site, but it’s not always easy to set up your tracking code correctly. Problems typically arise when you want to trace a user session across multiple subdomains, and perhaps into a credit card processor, then back to your site. In the past, you probably navigated a maze of forums, looking for answers to questions similar to yours, as you struggled with getting your tracking code exactly right.

Fret no more – the fine team at Raven has put together a new tool found at http://www.gaconfig.com which walks you through the set up according to your exact needs. Need to set up some goals, or build some custom URLs for an email campaign? There’s a section for each of those. Finally, there’s a tool that makes something that can be very complicated and hard to grasp into a relatively simple task.

Now that you’ve configured your analytics properly (we hope) you might want to troubleshoot the code to make sure it’s working. You can use a few different methods here, but my favorite is called WASP. The web analytics solution profiler is a Firefox tool that you can use to quickly examine the tracking code on a page, and learn how well it’s working, or not. The professional version will even scan your entire site, and give you a report that shows you all the errors. I found this tool incredibly useful while troubleshooting where the user session was ending when we were setting up the tracking into a not-so-cooperative third-party billing processor.


Michael Meisner is a code-slinging, data crunching, growth hacking extraordinaire. He combines these powers to create traffic generation strategies and drive brand awareness for clients he works with. When he's not staring at a computer screen he can be found sipping a glass of wine with his Pit Bull and wife by his side.

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