As an SEO, you need to be aware of how and why Google is changing. Lately, they’ve been unveiling their new search result screen to some viewers. And as usual, they have been changing the way content on your site is scored.
A lot of what you’ve been told is wrong. You probably heard that h1 tags bring a whole ton of weight…wrong. Try an h5 tag instead. From some empirical evidence I’ve gathered, you can see below just how some of the changes are taking place and what they mean…
* Link to relevant websites is WAY more valuable than it used to be.
* blockquote finally demoted from top 5 to 27. ouch!
* h1 makes a comeback! … but is still more than half way down the list.
* p makes a comeback! Span, Div, A, H1-6 are on the decline!
* 40+ tags fall from the test SERPs! Which probably means there may be a new factor or limitation in play for sites.
* I am surprised to see HTML comments made the cut when so many other tags did not. Still not worth much priority though.
* SERP Quirking is back! Use caption to get multiple links for same page.
parent tag > child tag
04 linking to relevant pages
08 inside a textarea
24 table > thead > tr > td
32 ul > li
39 table > tr > td
47 select > option
48 object > param.name
49 object > param.value
56 HTML comments