The Google team recently took some time to address a common question. How can I improve my search engine rankings? To wit they created several small, concise guides about search engine optimization for you to download. These guides are easy to understand, and include lots of images for us visual-minded folks. I suggest downloading and reading them over when you have a chance. Many of the techniques are already known, but the explanations and visuals about how and why they improve your search results help greatly.