I’m going to share a simple snippet of code that will help optimize the “Read more” link for your WordPress site.

First, you should always begin by writing a concise title that contains targeted keywords. Your post titles should also always be contained in

tags. I mention this because the “read more” link will pull the text from your post title and display it as a link. As we know, the more links you include on your site, the better. And it’s much better if those links contain the same targeted keywords you chose for your title. This helps boost your onsite keyword density and links at the same time. This tip you’re using the <-more-> tag to cut your post content. If you use the excerpt option, simply replace “the_content” with “the_excerpt”.

Within your WordPress loop, look for the following code:

<?php the_content('Continue Reading' ()); ?>

Here’s the snippet you will use:

<?php the_content('Continue Reading' get_the_title()); ?>

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