If you are into SEO, then you’re familiar with longtail key phrases. A longtail phrase is simply a longer variation of your keyword. Usually they are easier to rank for, and they also bring a higher phrase-to-broad match, meaning that people are usually searching for that exact phrase.
Take a look at this example of a wonder wheel search, using the term “heel pain”:
As you can see, Google will suggest certain terms and phrases related to your main search term. This is a great way to explore and research various phrases to build up your keyword lists.
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