Most website owners rely on accurate analytics data to give them an idea of what’s going on with their site, but it’s not always easy to set up your tracking code correctly. Problems typically arise when you want to trace a user session across multiple subdomains, and perhaps into a credit card processor, then back [...]
Use advanced segments for effective reporting
One of the biggest challenges when trying to present data clearly centers around filtering the important stuff. It’s easy to see aggregate data, but you really need to pick apart the data to find meaningful insights. Google provides you with standard advanced segments such as organic search, non-paid search, referral visits, visits with conversions, and [...]
Raven SEO review
For anyone who dabbles in SEO, having an assortment of good tools and software on hand makes life much easier. We all rely on data, and quick observations about various metrics to gain insights into sites as we explore them. When it comes to sites that provide us with these sorts of competitive analysis, keyword [...]
Backlink Espionage Part I – Find the Competitions Links
Recently I’ve been doing a lot of work with backlinks, including studying the most effective ways to create good, worthwhile links pointing to your site. In doing so, I always start by looking at some of the sites that rank on page one of Google for the search terms I’m going after. Often I find [...]
Why the Thesis theme stinks
Yea I said it. All you people out there using Thesis have been suckered into thinking it’s some WordPress equivalent of sliced bread. Have it any way you want! Get freakin’ powerful SEO! Who doesn’t want these things? Oh, and it’s upgradeable too – because so often I need to upgrade my theme… Let’s break [...]
Local Business Marketing – Introduction
I’ve worked with many small businesses, and have helped them turn their websites around. I can’t believe how simple and ineffective some of their websites are. Some look as if they were designed by the owner’s ten year old nephew, and others just fail to capitalize on attracting users to their site. In 2010, almost [...]
Get your backlinks indexed faster
A lot of people have their own methods for getting the backlinks they build indexed faster. Here’s what works for me. Quick note: Backlinks may not show up in backlink checker services, tools, or even Yahoo Site Explorer right away. Overview: 1. Create/grab the URLs for your backlinks. I keep a .txt file handy for [...]
Use Google’s Wonder Wheel to Find Longtail Key Phrases
If you are into SEO, then you’re familiar with longtail key phrases. A longtail phrase is simply a longer variation of your keyword. Usually they are easier to rank for, and they also bring a higher phrase-to-broad match, meaning that people are usually searching for that exact phrase. Take a look at this example of [...]
Changes in how Google ranks content
As an SEO, you need to be aware of how and why Google is changing. Lately, they’ve been unveiling their new search result screen to some viewers. And as usual, they have been changing the way content on your site is scored. A lot of what you’ve been told is wrong. You probably heard that [...]
Why SEO makes for a smart marketing investment in 2010
Focus on long-term, sustainable rankings The internet marketing market is massive, estimated at $9 billion last year and projected to exceed $20 billion by 2013. That’s a figure that any business owner should be aware of. The majority of this marketing is spent on PPC – pay per click promoting, buying your visitors. Companies have [...]
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