ALERT: beware of snake-oil salesmen, SEO is not something you should leave to chance

Just because someone’s heard of meta tags and backlinks doesn’t make them an expert. I’ll help analyze you get it right the first time and guide you for as long as you want

Tony, our office Goldfish knows what a meta tag is but does that make him an SEO expert? We think not.. but he is clever. Without being dramatic, success or failure can hinge of the performance of your SEO and so it’s best to get it right, first time.

What is SEO exactly?

Search Engine Optimisation (or SEO) is a broad term that describes the steps required to improve a site’s ranking in the natural search results. It can be divided into four specific areas:

• Content – should be unique and specific to allow search engines to associate the site with relevant keywords.
• Architecture – site coding and performance, structure and navigation should be implemented in a way that allows search engines to navigate and understand the site.
• Link popularity – relevant inbound links in order to develop trust within the search engines and reinforce the site’s association with specific topics and keywords.
• Online buzz – how is your website cited in the social media world e.g. social bookmarks, Tweets etc.

SEO is an area that excites me a lot. Seeing a website that we have developed (or aided through consultancy) appear at the top of Search Engine rankings leaves me feeling all warm inside. I know exactly what it takes to get your site to the top of Search Engines and most importantly help it cement its place there at the summit. I believe that a great Web Site is one which has great content, and therefore most of our optimization is done via a mix of simple natural techniques like content optimization, together with a few code tweaks here and there. Needless to say, we build all of our websites with Google, Yahoo!, Bing and all of the other major search engines in mind to ensure that each of them index your site in the most efficient manner possible.

The SEO market tends to be flooded by would-be gurus flinging terms and techniques around, making it seem like a daunting beast to take on. Rest assured, as in everything else in life, simple things done brilliantly well will take you a long way, and we know what’s important, what’s not, and what will make your site rank as highly as possible.

Our SEO process starts with an evaluation of your current website, a stage in which we will determine any issues that are having a negative impact on your rankings. We will also work with you to identify clear targets for your website in terms of keywords chosen, competition analysis, and ways to better promote your offerings online. Following the evaluation stage we can take it further and help you implement the changes necessary for you to start ranking higher in Search Engines, get higher quality traffic and increase conversions.

If you want discuss how we can help you free your website from the chains that are preventing it from getting to the top of Search Engine rankings, contact us today!