Last Thursday, ShipCompliant held their 7th annual direct sales seminar. This conference served as an opportunity for anyone interested in the business of selling wine direct to consumers to learn how to seize and expand upon this important sales channel. Consumer direct sales of wine have grown considerably over the past few years, aided by [...]
Direct-to-consumer sales represent an important sales channel for wineries, with 63% of those surveyed reporting it as their fastest growing source of revenue. What’s interesting is that while the medium to large size wineries enjoy growth in this channel, the smaller boutique wineries with case production under 1,000 have seen a significant drop in DTC [...]
One of my favorite wineries in Sonoma, Gundlach Bundschu just posted a great video called “A Brief History of Merlot” and it offers a cheeky look at how Merlot has transformed over the years. Most wineries have little experience with or interest in video production. I’ve seen some interviews with winemakers, but nothing that’s really [...]
In a recent post by the social media evangelist for the wine industry, Rick Bakas stressed that wineries should be wary of the Pinterest craze. In his Blair Witch style video, he cautions viewers about getting too involved in the site. I’d argue just the opposite. Pinterest has grown faster than any other site, and [...]
I’m proud to announce that I have officially launched a new service offering aimed at providing SEO to wineries. The wine industry is notoriously slow to adopt new technologies, and remains tightly attached to their old ways. With a history deeply rooted in agriculture, it’s no surprise that they haven’t paid much attention to technologies, [...]
With the new changes in Analytics, we have some exciting new features available. One of the more exciting changes is the ability to share dashboards and custom reports. If you don’t know what dashboards are, then take a look at this post by SEObook that explains how to set up actionable SEO dashboards. You can [...]
I’ve been immersed in the Napa Valley wine industry a few years now, and one thing I’ve noticed is their lack of appreciation for modern marketing strategies. I think this stems from a deep-rooted history in agriculture, and it’s no surprise that most winery owners are stubbornly hesitant to adopt new methods. There’s a general [...]
Most website owners rely on accurate analytics data to give them an idea of what’s going on with their site, but it’s not always easy to set up your tracking code correctly. Problems typically arise when you want to trace a user session across multiple subdomains, and perhaps into a credit card processor, then back [...]
One of the biggest challenges when trying to present data clearly centers around filtering the important stuff. It’s easy to see aggregate data, but you really need to pick apart the data to find meaningful insights. Google provides you with standard advanced segments such as organic search, non-paid search, referral visits, visits with conversions, and [...]
For anyone who dabbles in SEO, having an assortment of good tools and software on hand makes life much easier. We all rely on data, and quick observations about various metrics to gain insights into sites as we explore them. When it comes to sites that provide us with these sorts of competitive analysis, keyword [...]
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Mike is a well-read, all around great guy. He's got a knack for online marketing, data visualization, and apple fritters.
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