Mike Meisner

Most website owners rely on accurate analytics data to give them an idea of what’s going on with their site, but it’s not always easy to set up your tracking code correctly. Problems typically arise when you want to trace a user session across multiple subdomains, and perhaps into a credit card processor, then back [...]

One of the biggest challenges when trying to present data clearly centers around filtering the important stuff. It’s easy to see aggregate data, but you really need to pick apart the data to find meaningful insights. Google provides you with standard advanced segments such as organic search, non-paid search, referral visits, visits with conversions, and [...]