Mike Meisner » Featured

SEO Case Study

Mike — Thu, 22 Apr 2010 15:41:20 +0000

For just over a month, I conducted a very successful SEO campaign for Dorman Law’s website. This is the second SEO project I have worked on for lawyers, who often have highly competitive search terms. I began by reviewing a number of baseline metrics and evaluating the on and off-site elements already in place. I installed several plugins, configured them, and set up the site to notify services when updates occur. I also spent a considerable amount of time reviewing the meta-data across the site and adjusting the internal site structure. I composed a list of over two dozen keywords with high organic search traffic and value and worked to gain ranking for many of them.

Content Creation

I published many articles on a variety of Ezine sites, and created some new blog entries. I also built a linkwheel, or an interconnected bunch of web 2.0 sites, each featuring a similar topic and backlink to the site. Doing this spreads content throughout the web, giving your site “buffers” of credibility and content that boosts search engine rankings. Gaining backlinks that come from sites relevant to your profession is crucial, and so is using keywords as the anchor text for the link.

Linkbuilding

I ran backlink building campaigns for the main site, and all of the buffer articles as well. Again, backlinks are indicators of popularity and help increase page rank and SERPs. Building them to the main site is most important, but it’s also smart to build them to the article sites and buffer sites. After all, backlinks equal popularity, and more popularity equals higher quality linkjuice. Speaking of, I aimed to try to get more high PR backlinks. As a result, his pagerank rose from an already respectable 4 to a 5.

Keyword Analysis

I also did a good bit of research on the competition and suggested what they are doing to achieve rankings. I provided the client with all sorts of metrics that help pinpoint exactly where the competition was doing.

Below you can see a screenshot of the value of these keywords, seen under the column highlighted in red.

These are the estimated values for a #1 ranked spot on Google. Granted, that would take time to achieve, but once you are on the first page even, these values sustain their amounts. Almost every one of your keywords has a value of more than $1,000. When we began, you were only appearing on the map for 6/26 keywords. Now you appear on Google for 14/26 of them. Some, like “los angeles criminal defense attorney” went from not even appearing in the first twenty pages of Google to page seven. That’s a considerable jump in a short time.

Conclusion

The general campaign has been a success, and we gained significant ground for many valuable search terms. You do not see overnight success with an SEO campaign, but clearly an improvement has been made. Continued effort will surely bring even higher rankings, and the aim should be to hit page one of Google for many of these terms.

I’ve suggested some tactics the client can use to help increase their SEO themselves and provided them with many explanations and ideas for further growth. With continued expanded efforts I am sure he could be on page one for many valuable keywords within a just a few months.

Client: Gabriel Dorman Law
Website: http://www.criminaldfenseduilawyer.com

Attractive Websites

Mike — Thu, 22 Apr 2010 00:02:43 +0000

My sites are built using WordPress, and offer an incredibly easy to use interface, allowing you to easily manage your entire website. Related posts:I build kick ass websites Related posts:

I build kick ass websites

Focused on SEO

Mike — Sat, 17 Apr 2010 21:05:15 +0000

I take pride in delivering results when it comes to SEO and deliver a number of different packages to accommodate your needs. Whether you want to rank on page one of Google for one keyword or one hundred, I can formulate a successful SEO campaign for you. Related posts:SEO Case StudyWhy SEO makes for a smart [...] Related posts:

What They Sayin'

Mike — Sat, 17 Apr 2010 09:35:31 +0000

I make it my focus to work with good clients and they like to work with me. A good ongoing relationship works on both ends, and that’s my focus when delivering a product for a new clients.

Here’s what some others have to say:

“mike rulz”

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I build kick ass websites

Mike — Sat, 17 Apr 2010 05:07:48 +0000

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Attractive Websites

E.A. Tager

Mike — Mon, 25 Jan 2010 17:27:28 +0000

E.A. Tager is a furniture supplier located in California. They had an old, outdated Flash-based website. I fixed them up with a modern looking site that’s much more functional and SEO-friendly. No related posts. No related posts.

Mind River Marketing

Mike — Mon, 25 Jan 2010 17:19:23 +0000

Mind River Marketing is a marketing firm in San Diego. They needed a new website that featured a fresh facelift and a strong SEO backbone. They now have a site that looks and performs better than ever, and is totally scalable for the future. Related posts:MMC InstituteJon Trister M.D.Local Business Marketing – Introduction Related posts:

Jon Trister M.D.

Mike — Tue, 03 Nov 2009 03:34:08 +0000

Jontristermd.com is a site made for a Doctor who specializes in a unique practice of medicine known a Prolotherapy. He wanted something clean, and modern looking and without fuss. I delivered him a site that’s easy to modify and totally scalable. Related posts:Mind River MarketingMMC Institute Related posts:

Purposeful Palate

Mike — Mon, 26 Oct 2009 22:47:53 +0000

Purposeful Palate is a website born from the client’s desire to spread awareness and teachings about living a healthy vegan lifestyle. I created the site from scratch, and worked extensively to bring in the features she needed. Related posts:Fit Living ProductsMMC InstituteNonesuch Bakery Related posts:

Go Green Cubes

Mike — Tue, 06 Oct 2009 00:17:44 +0000

Go Green Cubes is a small startup company that needed a website. Within a week or so they had one. Now they have a site that’s easy to manage, with a blog and all the trimmings. They have a great SEO foundation and will dominate their keyword rankings in no time. No related posts. No related posts.