Woothemes built a brilliant and flexible business model around Woocommerce, which I outlined before. While the core ecommerce plugin is free, if you want to extend functionality to do things like manage orders, add social promotions, create complex order forms, or add member subscriptions for example, you’ll need to purchase paid extensions. The Woothemes team has built an amazing selection of premium extensions to add all sorts of great enhancements for their product. With a purchase from them, you get full support and assurance that the plugin will be maintained and updated often. These purchases can add up quickly though. Luckily, there are some decent free plugins. Below you will find some of the most useful ones.
Update 4/21/14 – Additional resources
Since publishing this post, I wrote a few other lengthy posts on useful Woocommerce plugins and tips to improve your store. You might find these useful as well:
- The best Woocommerce themes of 2014
- 12 Strategies to boost Woocommerce store sales
- The best Woocommerce plugins to supercharge your site and make sales
Pushover – Push notifications for Android and iOS
On my store, I have SMS notifications set up so that whenever a new order comes in, I get a text message letting me know. It also has a nice “ringing bell” noise, which works in a sort of Pavlovian way for me – when I hear that “ding” I know I made a sale, and I want more! But it’s also convenient to know when a new sale comes in because you can immediately check to see what you sold and follow up right away if necessary. In addition to new order notifications, this plugin will send you a message when stock is low, back ordered, or completely out.
Accepted Payment Methods
It’s important to offer your visitors security and comfort when shopping online. By easing their concerns and answering questions they have, you’ll drive more customers down the buying funnel without hesitation. With this plugin, you can display payment methods you accept on the front-end of your website. Just include the shortcode in a widget or page, and you’re good to go.
WP-Lister for Ebay
In order to maximize sales and get the most eyes on your products, you must diversify your product streams beyond your own website. That might entail sending feeds to Google Product Listings and advertising on various merchant sites. Of course, Ebay is one of the biggest players in the online shopping game, and it only makes sense to post your products on their site. However, anyone who has used Ebay knows it isn’t always the easiest task. This plugin helps streamline the necessary steps by allowing you to quickly post products to their site.
YITH Image Zoom/Magnifier
There are several image zoom plugins you can purchase for cheap, but this one does a great job and costs nothing. The crew at “Your Inspiration Web Themes” created this plugin to add a clean zoom feature to your product images.
CSV Product Importer
One of the most glaring omissions in the core functionality of Woocommerce is the lack of a simple product import feature. You could buy the $199 extension (as I have done) from Woothemes, which works very well. Or you could take this one for a spin. It works the same, but unlike the extension offered by Woothemes, it doesn’t allow you to export your store. Don’t worry though – there’s a free extension for that as well. If you have 100+ products, and need to add images, variations, attributes, and all the other relevant information, this plugin will be a huge help.
Woocommerce Store Exporter
If you import a lot of products to your store, chances are you’ll want to export those at some point. Maybe you need to update prices or add a new shipping class to many products at once. This is also a great tool to use when you’re trying to export your products to create an external feed for Google, Bing, or another merchant center. One of the things I like about this plugin is the ability to export certain categories, product types, or product statuses.
Smart Sale Badge
When a product is on sale in your store, Woocommerce enables a little “Sale” badge that appears in the corner of the preview image. That’s nice and all, but by showing the user exactly how much they will save, you prime them much better. That’s why Amazon clearly shows you how much you’ll save on every product in their store. It’s been proven to increase conversions, and this simple plugin replaces the “sale” badge with a “Save XX$” image instead.
Product Details Customizer
By default, Woocommerce displays related products, upsells, and other tabs on the product display page. Sometimes you don’t want to show those things, and this plugin lets you pick what you want to hide.
Bulk Product Discounts
Do you want to offer shoppers a flat rate, or percentage discount on large volume purchases of a product? This plugin can help. For example, you might want to offer a 10% discount on purchases of ten or more of a certain product. The developers include nice features that help display the product discount in various places on the store, including the product page, email receipt, and on the checkout.
Product Video Tab
Videos can add a great enhancement to any product, but the native Woocommerce plugin doesn’t have the ability to neatly include one on the product page. This plugin solves that problem by adding a tab to the product display that appears when you add a video to the product.
Do you use WPML to power your site, and offer content to non-English speakers? If that’s the case, and you want to sell products as well, this plugin will help. It helps manage translations for product categories, tabs, attributes, and much more. It emails customers order receipts and notifications in their own language and helps you run your ecommerce store with multiple currencies.